Commercial Painting – Frivolous Expense or Wise Business Investment?
No one said that running a Seattle business would ever be easy, but it is at least rewarding. One of the responsibilities that comes with entrepreneurship is making important choices. The decisions that you make effect every aspect of the business, including financially. The projects you choose to take on that require a fiscal investment have to be selected carefully.
This is why the question of whether painting the exterior of your commercial building is a wise expenditure or an unnecessary expense. The problem is that too many company owners simply cut it out without weighing the pros and cons, first. What surprises savvy business owners who take the time to do their research is just how vital it is and how much it can help grow your business.
Think about the ways in which the average commercial venture spends money. There’s marketing, advertising and other steps taken in order to help people learn the business even exists. Yet, then the ball gets dropped when it comes to helping make a first impression on potential new clients in order to earn their business.
What You Need to Know
When you are meeting with prospective clients or working around new customers, you want to make a good impression right? No amount of advertising and marketing matters if you run these new clients off with an unkempt appearance. In other words, you probably aren’t planning on attracting new business or keeping what you have by showing up in sweat pants and not bothering to brush your hair.
Sounds ridiculous,right? Yet this is the equivalent of what you are doing if you fail to take care of the upkeep of the exterior of your commercial structure.
No matter how good your product or service is that’s available inside your building, the customers are making their preliminary decisions based upon the appearance of your building’s exterior. There is a high chance they will never even get to experience how great your products or services are if they are turned away by being turned off by the very sight of where you conduct business.
One of the best ways to get your staff motivated is to provide them with a work space that is inspiring. You will notice a huge difference in morale between a workforce that shows up to a rundown building and one that shows up to a building that gives them a sense of pride. It has been proven that a staff that feels good about the appearance of their work place is more productive, invests more time beyond the minimum requirements and even increases revenue based on client interactions.
Don’t forget about your competition. If you are not bothering to enhance the exterior of your commercial building, chances are your competitor is taking care of their painting needs. If your customers have a choice to make, which location do you think that they will choose? The worst part is that you will never even realize that you have missed out on an opportunity or lost potential business to your competition. However, you will be aware of the fact that you are not generating enough business to stay afloat, let alone make a profit.
Making Wise Choices
The bottom line is that you may be surprised to learn just how vital a role appearance plays in success, yet it’s actually pretty obvious. You want to be able to impress upon your potential customers, if nothing else, that you take this line of work seriously and care about your business. One way to do this is make certain the visual aesthetics of your interior match this sentiment.
Once you are aware of the importance of improving your business by improving the exterior of your commercial building, the next step is finding the right professional painting contractor to work with. Savvy local Seattle business owners know the name to trust in is K&K Finishes, Inc. Having been in business for over 20 years now, we have mastered the art of doing more than painting.
We work with each commercial client to make sure their individual needs are met, including trying to make choices that will appeal to their prospective clients. Contact us today for the best in skilled exterior painting work to enhance your business image and profits.
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